The bullwhip effect describes how a small change in end customer demand amplifies disruptions upstream through the supply chain. This helps to explain much of today's global supply chain disruptions, where we see excessive new orders from purchasing managers to re-build inventory levels.
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The bullwhip effect in action
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The bullwhip effect describes how a small change in end customer demand amplifies disruptions upstream through the supply chain. This helps to explain much of today's global supply chain disruptions, where we see excessive new orders from purchasing managers to re-build inventory levels.